An explainer video is a short movie that explains an idea, often in an illustrative way. There are two main types of explainer videos:
You may need an explainer video to help explain your complex piece of tech, simplify your message, change perceptions of your service, convince investors or promote a charitable cause or theory.
People are usually in one of two stages in the 'buying journey' when they commission a video:
Which stage are are you at? It's important to know because it has an impact on how long it takes to create a script for an explainer and how successful it will be.
2D animated explainer video
2D animated cartoon explainer
3D animated explainer video
When you have identified your target audience and exactly what you need to tell them you are ready to think about the style. For
|2D animation||Illustration, Cartoons, Motion graphics, Whiteboard|
|3D animation||Computer-generated models (characters, objects and places)|
|Stop-motion||Physical objects, sculpted models, characters and places (paper, plasticine etc.)|
|Live-action||Physical objects, real people and places|
Note: Screen recordings are typically tutorial videos used to demonstrate software
The table above shows there are various different styles of explainer video, but they may share similar elements...
Takeaway :Explainer videos may look simple but good ones include a number of variables that take skilled specialists time to produce
If you don't have time to learn these skills - or manage amateurs - consider using an experienced animation producer. Sound-Motive are an Oxford-based production company producing marketing videos for businesses in Oxfordshire and beyond. We have many years of experience starting with graphics and animation for the BBC and ITV. You can see different examples of our videos in our work gallery or
"a wealth of experience and creativity. A great service, at a great price; we are more than happy with the end result."