In this old filmmaking adage, we start with the written word. This is often overlooked by novices who approach video forgetting that it is an audio-visual medium.
If you are making a piece of 'video art' that's OK but if your words relate to a PR strategy or marketing communications sooner or later you will have to consider your message. That's why there are professional copywriters. Like copywriting, scriptwriting is a skill that takes time to learn.
They do differ though; copywriting is designed to be read while scriptwriting is designed to be spoken and heard. And not everyone knows how to write a succinct, structured narrative. If you want to make a focussed business video that people enjoy hearing as well as watching it's an essential part of the process.
Read more in our blog post 'Why you need a script'