Beacon Healthcare is a social enterprise doing important work helping families secure NHS Continuing Healthcare for their loved ones.
They commissioned us to produce a simple and stylish animated corporate logo that could top and tail a series of video testimonials they produced in-house to raise brand awareness.
They also asked us to create a graphics kit with recommended title fonts that could be applied to future videos.
We took Beacon’s existing logo and devised a creative execution that would reinforce their strapline “Leading you through the maze of continuing healthcare”. This involved creating a beam effect as if being cast by a light emitted from the words ‘Beacon’ as it blinks like a lighthouse.
We also produced a graphics kit for Beacon that could be applied to videos made in-house that tied in with their brand logo.
On working with us:
“Fantastic. Thanks for turning it around so quickly. Timely and professional service, you made it easy to understand concepts, set out decisions we needed to make and explained the rationale for each option clearly. I’m looking forward to start using it”
CEO, Beacon Healthcare