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Articles tagged with: film

Creating a buzz with Ralph

Ebbon Intelligence promo premieres at launch event

end card still image from Ralph promo for Ebbon Intelligence by Sound Motive
End card from Ralph promo video by Sound Motive

We've just got the green light to show you our promo for Ebbon Intelligence.
The video premiered at their launch event last week where their world-first technology product took flight in front of key players in the automotive industry.

Plans Within Plans

When corporate videos fail before filming begins

A man stands on a sand dune staring into the desert sun
"I see plans within plans"

In Frank Herbert's science fiction series Dune, one of the recurring themes is "plans within plans". 
Every major event is shaped by layers of strategy and foresight long before the action unfolds. 
The principle of intent should apply when considering business video production.

May the 4th

The driving force in technical videos

Graphic of a huge spherical space station behind three laser beams
May the fourth be with you

On Star Wars day "May the 4th" is a popular cultural reference in the science-fiction community. But it also serves as a reminder of something that technical teams might overlook in marketing videos. Not cameras, lighting or even sound.